In this episode, Mervin talks with Tamara Mon Louis, founder of Monivan Digital Marketing Solutions and a Digital Marketing Strategist extraordinaire, as she discusses the impact digital marketing can have on entrepreneurs, as well as small and medium-sized businesses. Get the do’s and don’ts of digital marketing from Tamara herself in this segment of the Creative Monday Discussion Show, Season 5 Episode 1: “Digital Marketing: Increasing Profits by Simplifying and Demystifying Your Online Approach”.
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Key Points from this Episode/ Take Away
- Tamara and Mervin discuss the central focus of Monivan Digital Marketing Solutions.
- The importance of Digital Landscaping is discussed.
- Different channels, metrics, and platforms where digital marketing is viable are discussed.
- Tamara and Mervin discuss the purpose of the “Top 7 Digital Marketing Trends at 7” being broadcasted on the Clubhouse Show.
- Notating that the Clubhouse Show business venture started due to COVID-19.
- Discussion held in regards to how entrepreneurs, small and medium-sized businesses can and have been using Digital Marketing to boost their businesses.
- Conversing content knowledge of what a digital arena is.
- Demonstration of how a collective group of individuals who are invested in the digital success of businesses can come together via the show and educate its audience on how to achieve success in the digital realm.
- A variety of marketing strategies were discussed.
- Importance of knowing the analytics of a business.
- Purpose of developing a streamline for a business.
- Importance of proper implementation methods.
- Ability to capitalize on the business community and know the power that the community has within your business stance.
- Importance of associating your business with like-minded people and developing a strong team.
- Discussed the focus of raising the profile of Caribbean Entrepreneurs, Influencers, and voices
- Dialogue in regards to developing systems that are aimed toward achieving positive results.
- Importance of automation and pipeline in digital marketing.
- Understanding what marketing activities are.
- Utilizing appropriate business attractions and languages to gather metrics to see the pros and cons.
- Importance of knowing when to change business approaches to achieve success.
- Ability to set the tone for your audience as a business owner.
- Reviewing the driving activities and being able to hyper-focus on issues when necessary.
- Importance of perseverance in business.
- Tamara provided a bit of her history in regards to her upbringing, morals, values, working experiences, and educational qualifications.
- Values/principles passed on from her upbringing and implemented in her business – stressing the importance of being a critical thinker.
- Importance of listening to your targeted audience.
- Discussing the self-doubt that entrepreneurs undertake.
- Ability to determine areas of growth and areas of improvement.
- Importance of positive affirmation.
- Discussed the importance of tweaking the Caribbean language used to communicate with a community.
- Do’s and Don’ts of digital marketing.
- Creation of data-driven content.
- Importance of a visibility plan in a business.
- Difference between a hobby and a business.
- Ability to transform a hobby into a business.
- Knowing the Fundamentals of Business discussed.
- Ability to navigate a business.
- Capacity to be open to criticism and feedback from peers.
- Discussion as to why a business should not be classified as a “baby” and why emotional attachments to businesses come cross as negatives.
- Passion vs Revenue.
- Tamara shared what fascinated and surprised her the most in regards to her professional journey.
About Tamara Mon Louis
Tamara is a vibrant Trinidadian woman, who has gone from watching entrepreneurs on the television to becoming an entrepreneur herself, and a successful one at that. She believes and is guided by the mantra that we need to “work smartly, not work hard”. This is a concept that most modern entrepreneurs could relate to, due to the advanced arenas required to start up, market, and manage businesses, navigating them in a profitable direction. Now based in the United States, Tamara is the founder of Monivan Digital Marketing Solutions, and has contributed greatly to the public education of digital marketing through the Clubhouse Show with a series entitled “Top 7 Digital Marketing Trends at 7”. The series showcased three hundred sixty-five (365) episodes in its first season, through which Tamara and her team provided tips and steps to take as entrepreneurs to excel in digital marketing and ultimately in their businesses.
In her career, Tamara has worked with influential and affluent organizations in developing their brands and online presence, such as TravelClick, Hilton Worldwide, St. Jude Children’s Research Hospital, and Pearson Education. Positions which Tamara has held range from that of graphic designer, digital strategist, marketing specialist, senior project manager, and manager of e-commerce strategy to now being an Executive Director – Digital Strategy. In her childhood, Tamara’s incredible support system set the foundation for this success — namely, the values and morals instilled by her father. Two of the significant skills that have translated from her upbringing into her business are being a diligent critical thinker and being extremely observant, which are two of the greatest contributions to her ongoing success.
As it relates to her academic accomplishments, Tamara has earned a Bachelor of Arts in Economics, Rutgers University, and a Professional Certification in Digital Media Marketing, New York University. Combining her experience and qualifications, Tamara has proven to be a very influential businesswoman who aims to assist her community through her company and talk shows to venture into the digital marketing realm and also provides methods, strategies, and solutions which are developed to make success possible through proper implementation. Tamara is all about knowing your community and building it — she also centralizes on how Caribbean entrepreneurs can use digital marketing to grow and develop their businesses.
Monday Night Brain Teasers
“There are so many channels, so many platforms, so many metrics, so many things to think about when you are a small business and with digital marketing” – Tamara Mon Louis (00:04:21 – 00:04:27).
“Creating a space for small businesses to help them develop themselves- help them really understand the marketing space” – Mervin Budram (00:05:28 – 00:05:35).
“They took the information and actually did the work”- Tamara Mon Louis (00:07:43 – 00:07:46).
“How do you quantify those activities that you are doing? Move beyond those likes and follows to really get to that place where there’s money in the bank” – Tamara Mon Louis (00:08:41 – 00:08:50).
“Have an understanding of what they need to know? How it needs to work?” – Tamara Mon Louis (00:09:18 – 00:09:24).
“Community is the heart of everything that we do” – Tamara Mon Louis (00:10:37 – 00:10:39).
“People have quit their jobs, started their businesses, increased their revenues 100%, they’re doing the work” – Tamara Mon Louis (00:11:48 – 00:11:52).
“A lot of people are doing a lot of things in the marketing space, but they are wasting time” – Tamara Mon Louis (00:15:14 – 00:15:20).
“Thinking about pipelines, thinking about systems, thinking about your business. Where do you want to be long term?” – Tamara Mon Louis (00:15:48 – 00:15:55).
“How do I become the right choice?” – Tamara Mon Louis (00:16:26 – 00:16:29).
“Who’s my targeted audience? Where are they? What is my expectation?” – Tamara Mon Louis (00:17:02 – 00:17:07).
“Simplify and demystify the digital marketing space” – Mervin Budram (00:20:19 – 00:20:22).
“Every hurdle is an opportunity. There are no challenges, there are opportunities” – Tamara Mon Louis (00:31:59 – 00:32:05).
“You must work hard, you must push hard” – Tamara Mon Louis (00:32:12 – 00:32: 15).
“Reframing the conversation in your head” – Tamara Mon Louis (00:32:28 – 00:32:30)
“Don’t spend time on social media just to post, don’t create content just to create content- create relevant content that your audience is looking for, create data-driven content” – Tamara Mon Louis (00:33:38 – 00:33:50).
“What is your hit by the bus plan?” – Tamara Mon Louis (00:37:36 – 00:37:38).
“A hobby is something that gives you feelings, your business works for you” – Tamara Mon Louis (00:38:18 – 00:38:24)
