In this episode, Mervin speaks with Lucien Dawson Fitzgerald, founder of L. Fitzgerald Marketing + Events and a prominent solution-based strategic marketer. Join us to learn more about key business practices and balancing wellness and success in this segment of the Creative Monday Discussion, Season 5 Episode 3: “Is a Balanced Life Equivalent to a Balanced Business?”
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Key Points from this Episode/ Take Away
- Lucien’s introduction, highlighting his capabilities as a marketing personnel.
- Lucien and Mervin explored the importance of rebranding a business and oneself.
- The juggling of different roles in personal and professional life was discussed.
- Lucien provided a brief history of tasks and roles he undertook as a marketing company.
- Discussed that the purpose of the most recent rebranding was due to COVID- 19.
- Stated that proper marketing is equivalent to proper management of a business.
- Knowing the purpose of your business and the position it is currently in.
- Power of “Why” discussed.
- Possible reasons for failed business ventures are discussed.
- Importance of evolution and growth of a business.
- Discussed the importance of self-understanding prior to understanding the focus of one’s business.
- Lucien shared about mental illnesses and coping mechanisms used whilst running a business.
- Lucien and Mervin discussed the taboo surrounding mental illnesses in Belizean society.
- The importance of change was discussed.
- The importance of health and wellness checkups was also discussed.
- Discussed the ability to admit when help is needed and accept help.
- The relevance of accountability was discussed.
- Understanding market niches.
- Discussed the challenges faced and obstacles Lucien overcame in his business whilst ensuring to provide clients with requested services despite the very active pandemic limitations.
- The importance of creativity was explored.
- Defining limitations in business was discussed.
- Lucien’s ability to find balance whilst dealing with family, friends, and business partners was revealed.
- The benefits of having “Accountability Partners” was discussed.
- Establishing boundaries.
- Power or perspective was discussed.
- Ability to motivate one’s team as a business owner.
- Importance of networking.
- Lucien and Mervin conversed on common excuses and the negative impacts.
- Importance of communication.
- Importance of Intentional Actions.
- Lucien shared and compared the progression of his business views over the years.
- Highlighted the skills of active and consistent listening when interacting with clients.
- Ability to portray consistency in deadlines, responsiveness to clients, etc.
- Importance of strategizing in the working environment and being solution-based oriented.
- Millennials’ purchasing power was discussed.
- Lucien shared what surprised him the most in his professional journey.
About Lucien Dawson Fitzgerald
Lucien is a very solution-based individual, and when the right solutions didn’t come knocking at his door, he opened his own doors. He is a firm believer that good leadership, great communication, listening skills, and creativity are the driving factors of having a successful business. L. Fitzgerald Marketing + Events is a marketing company founded by Lucien, which focuses on marketing, communications, and event planning. It is established to support companies through digital marketing initiatives, communications strategy, graphic design, event production, and multimedia production. Through this business, he is able to showcase the importance of communication and the Power of the “Why” philosophy, as well as its effectiveness in business.
Due to the pandemic, Lucien was motivated to completely rebrand his business in order to better serve his customers and market his services. Needless to say, customer satisfaction is a key factor in Lucien’s business as he often gauges success by client satisfaction. Apart from being a full-time entrepreneur, Lucien also holds the position of a Marketing Coordinator at RF&G Insurance Company Ltd. He has also accomplished a lot in his previous work experience, as it has been stated that he assisted in paving the way in establishing a Marketing Department at St. John’s Credit Union, served as a focal point for a rebranding project at the Business Restoration Committee, as well as served on the National Task Force for Financial Literacy and on the Steering Committee of the Father Marion Ganey Quiz Contest with the Belize Credit Union League.
Monday Night Brain Teasers
“Before you even talk about marketing, you have to talk about the management of your business.” – Lucien Dawson Fitzgerald (00:05:21 – 00:05:26).
“Why do you exist? Why are you offering this service? Why are you the answer to a solution?” – Mervin Budram (00:06:39 – 00:06:44).
“You have to understand that in business, you are not for everyone”- Lucien Dawson Fitzgerald (00:11:36 – 00:11:39).
“You must innovate and get creative” – Lucien Dawson Fitzgerald (00:18:44 – 00:18:46).
“Innovate a solution, to your end goal” – Lucien Dawson Fitzgerald (00:19:12 – 00:19:15).
“I often look back to assess, to get clarity to explain why things are the way they are so that I can impact my present so that my future can be where I want it to go” – Mervin Budram (00:24:16 – 00:24:27).
“Working on me is working on my business, working on my business is working on me” – Mervin Budram (00:24:41 – 00:24:44).
“Understand where my team lies, what their strengths and their weaknesses are and what opportunities they bring to the table and also how do I complement that with the rest of the team” – Lucien Dawson Fitzgerald (00:26:54 – 00:27:02).
“This is what is expected and I don’t expect excuses” – Lucien Dawson Fitzgerald (00:27:55 – 00:27:58).
“Communication isn’t just the ‘fluff’, it isn’t just about putting out pretty ads. It’s about a means to an end” – Lucien Dawson Fitzgerald (00:28:56 – 00:29:04).
“If people don’t know, then there is no way for them to support you” – Lucien Dawson Fitzgerald (00:29:06 – 00:29:10).
“In business, you have to understand that you must serve. You must serve and if you cannot serve, then get out of business” – Lucien Dawson Fitzgerald (00:29:19 – 00:29:24).
“Oftentimes as entrepreneurs, we kind of only look at our challenges not recognizing the challenges that exist for the people that you serve as well” – Lucien Dawson Fitzgerald (00:29:54 – 00:30:04).
“The more we understand how we are wired and understand ourself, we can better our clients” – Mervin Budram (00:30:53 – 00:30: 58).
“Be intentional about how I use my energy, and knowing when and what to put my energy into” – Lucien Dawson Fitzgerald (00:34:49 – 00:34:55)
